Deeply passionate about ethics and conscious living, Eleftheria is an advocate of a more ethical and sustainable world. Determined to create a change in the fashion and consuming product industries, she seeks to help influence and shape our lifestyle and consumer behaviour. She holds a BSc in Business Administration and Marketing from Deree, the American College of Greece and an MSc in Applied Psychology in Fashion from London College of Fashion.
The last six years, she has worked as a Sustainable Fashion and Consumer Behaviour Researcher for multinational companies and research agencies, including Ipsos MORI, Edelman Intelligence, Sky as well as academic and fashion institutions. She has also worked for the market research of an innovative wearable tech in collaboration with the Cambridge Judge Business School, and in the marketing and business development of ethical and sustainable fashion businesses based in London.
Her love for humanity and personal development led her to study Coaching, focusing her practice on women entrepreneurs’ empowerment and soft skills development. Two years ago, Eleftheria found the startup Senses ID, an innovative application of the science of Psychology into interior design with the ultimate purpose to create “healthier” and more human-centred space designs.She’s currently working on building her own sustainable fashion business.